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Logged by Konrad in #hbo on irc.bungie.org after the commercial aired.
Konrad: Frankie, is the so-called Shield Grenade a game element?
Frankie: Nothing in the trailer was placed there by the agency - that is to say, every object and action was put in there with Bungie's consent and usually assets.
Frankie: Which you have t assume we wouldn't do without good reason, riht?
Although it is only sixty seconds in length, there's actually quite a bit of content to pore over in the CG animated Halo 3 TV commercial. It starts slow, moves quickly, and ends suddenly, so pay attention.
There's also a transcript of the events in the advertisement pointing out various items, but without any commentary on what they might mean.
Two children, a boy and a girl, are lying in a clearing amongst blades of grass, staring up at the night sky.
Boy: You ever wonder what's up there?
Girl: Like what?
Boy: Maybe someone up there is wondering what it's like here.
Girl: I guess. Do you think we'll ever meet them?
Boy: I hope so. Don't you?
We see the Master Chief's helmet now in same clearing where the two children were a moment before. Screams, noises of combat and what sounds like incoming artillery fire can be heard.