marketing

Somewhat controversial ad that places the Halo storyline in a more life-like context; a documentary excerpt from humanity's future.

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McCann-Erickson ad for Halo 3.

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Promotional video for Myth: The Fallen Lords.

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QuickTime-encoded version of the Halo Wars announcement trailer, courtesy of HBO's own Louis Wu.

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The game was revealed to the world at the Microsoft press conference at Grauman's Chinese Theater, in Hollywood, CA. By the time you read this, the announcement trailer should be available for download on bungie.net and directly to your Xbox 360, in full HD glory from Xbox Live Marketplace. View no further if you want to avoid spoilers.

When downloaded from XBLM, the following text accompanies the trailer:

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The announcement trailer for Halo 2, first shown at the X02 event. This video shows graphic quality higher than that of the shipping Halo 2 game or cutscenes.

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