Leading up to the impending media blitz that will no doubt be Halo 2's official marketing campaign (all the bee stuff aside) IGN has put up a six-page feature on what it was like to hunt for Halo 2 information through the relatively quiet period from the announcement in August 2002 until now.
One interesting point they mention is about the Weekly Updates, and how the major news sites... well... don't seem to like them much:
Different companies have different ways of handling the press. Smaller companies are often more direct and can usually offer you whatever they want. They have a lot of control over who gets what, when, and how. But other companies, particularly ones that use agencies instead of internal PR, often have a long chain of command. That's the way it is with Microsoft (understandably). A huge corporation isn't going to allow any single person to make any sort of command decisions about the biggest game in its history. Back then, at GDC, we thought that we had the world in the palm of our hands. We had no idea that over the next year and a half that outlook would change greatly and we'd end up being scooped regularly by sites with an average readership of about 200 people.
And to that all we have to say is Thank God for Frankie and Matt for keeping Bungie... Bungie.