TeamXbox is running a story about the broadcast advertising campaign for the Xbox that began running this month. It will focus on the console's various launch titles, including Halo, Oddworld, Amped, DoA 3, Project Gotham Racing and NFL Fever 2002.

On November 4, four teaser ads featuring the Xbox logo began running. On November 11, new ads apparently will show the games in action, as well, according to John O'Rourke, director of sales and marketing for Xbox at Microsoft:

The Xbox launch Nov. 15 marks a new era in digital entertainment where video games will come to life as never before, O'Rourke said. We knew the television advertising had to convey the electricity and intensity of Xbox games, and there was no way to do that other than featuring actual gameplay footage. We are proud of the ads and are confident that gamers are going to find them exhilarating, too.

The broadcast campaign supplements the Xbox Unleashed events, the traveling Xbox Odyssey show, and promotions involving national chains like Taco Bell.