Reprisal at RHL pointed us to a CNN story about the Xbox's launch this week at Comdex, focusing on the interesting relationship between the upcoming console and the company behind it:
The Xbox console is, like many teen-agers, embarrassed to be seen with its parents. In its $500 million worldwide advertising blitz, Microsoft's name will appear in tiny type, if at all.If the software maker is mentioned, it'll be to appeal to gamers' parents, says John O'Rourke, the company's director of games marketing.
Microsoft's chief Xbox officer, Robbie Bach, is quoted as saying the Xbox is expected to provide Microsoft with a foundation in the home on which to build in the future.