An obvious troll slings some mud at Bungie and manages to provoke a thoughtful resopnse from Achronos about Bungie's plans for deep social integration between Bungie.net and Destiny:

This web site is designed for a game you know little about. It is designed for both familiar and unfamiliar social interactions. It our platform for the future - not a marketing site, but a place to grow the community of our new universe from. It has some holes, some rough edges, sure. Your irrational fear of the words "social media" is just that: irrational. You've been part of a social media site for a while - bungie.net has always been one.

Check out the thread, but don't feed the troll.