East Bay Express has a story called The Buzzmakers about 4orty 2wo, the studio responsible for the ARG (Alternative Reality Gaming) marketing promotions for the film A.I. (The Beast) and Halo 2 (The Haunted Apiary/I Love Bees).
There's a lot of detail in this nine-page story, including how staffers spent months tracking down working payphones.
Comments
Anton P Nym
It's a good article