Gamers With Jobs urges gamers not to expect too much from Halo 3, because nothing can live up to the hype. While examining the extent to which our appetites are dictated to us by the omnipresence of information about AAA must-sell titles, it does seem that some of Julian "rabbit" Murdoch's theses say more about his approach to gaming in specific and entertainment in general than the medium itself.

In response to having one's expectations brought too high, Murdoch quotes Alice Walker:

Expect nothing. Live frugally on surprise.

However, if Walker had been a gamer, perhaps the more appropriate quote to choose for Halo 3 would be:

What the mind doesn't understand, it worships or fears.

Thanks for the heads-up to Louis Wu at HBO.