Slashdot recently interviewed author Neal Stephenson, and his response to a question about the merging of novels with games turned up information on ILB:

It has already happened in the form of the I Love Bees alternate reality game, which, as many of you must know, is a promotional campaign for Halo 2. I know the people who did it, but I have lost track of what I promised not to reveal publicly, and so will shut up for now.

Also, for those old school Bungie fans who have been around since they were a Mac developer and publisher, it seems that while Bungie has been moving away from Apple, Stephenson has been moving towards OS X:

You guessed right: I embraced OS X as soon as it was available and have never looked back. So a lot of "In the beginning was the command line" is now obsolete. I keep meaning to update it, but if I'm honest with myself, I have to say this is unlikely.

Lots more worth reading in there, so check out the full article. Thanks to Louis Wu for the heads-up.