A discussion about how heavily the Halo franchise was being marketed of course led to a "Halo: The Breakfast Cereal" joke as per a similar mention in the Mel Brooks movie, Spaceballs.

That spurred a few lines of marketing-speak that could be used to promote a Halo cereal. Most of that can be seen here:

http://quotes.pfordee.com/index.php?quote=1564

Afterwards I thought it might be possible to rewrite every Halo and Halo 2 cutscene as a long serial advertisement for this cereal.